It was reported today that consumers spend more time on mobile apps than on the web. Really this is no surprise. It is the way the world works, big things become smaller and smaller as technology gets better and better. If we could go back in time and start the computer revolution today, no-one would design a big box that sits in a special room in your house as a way to get online. If we started from scratch, we’d probably begin with something a bit more “iphone-like”. Small, portable and always connected to the web.
Laptops are shrinking into “pads” and desktops are more and more specialized professional tools, which brings me to today’s question:
Do you have a mobile version of your website, version that looks good on a small screen and is easy to navigate? Have you even checked?
If you’re working with an open CMS system like WordPress, or something even more cutting edge like Posterous, you are probably fine.
If these don’t mean much to you, then go and check out your website on a mobile app.
Here’s a tip: if your site has pretty moving things on the screen when you look at it, it’s most likely using Flash. And what does Flash mean? It means that no-one with an iPhone can access your site, and many others will quickly lose patience and go elsewhere rather than watch your site load. If you’re using flash, get a new site.
Your customers are more likely today to find you while navigating on their phone, than on a laptop. If they can’t interact with your site you will be losing customers and fans!
About Ryan Opaz: I am cofounder of the European Wine Bloggers Conference, Born Digital Wine Awards and run fun things like: The Access Zone at the #LIWF. Contact me if you want someone to speak about where the internet and wine intersect.